![]() ![]() And this insight helps us see integrity as something within reach by seeking small wins in our everyday encounters with others. ![]() That means that integrity is not a single action, but a series of actions, a reputation for consistency that builds slowly over time. Researchers suggest that one way we recognize integrity is when we see a person act in ways that are consistent with his or her promises. And many of those who believe they know what integrity means may tend to associate it with incorruptibility or moral perfection, something that can seem out of reach in our personal and professional lives. This suggests that for much of the general public, integrity is at best a very fuzzy concept. Merriam-Webster reports that the term integrity is often among the most-searched in their online dictionary, and in 2005 integrity was actually the single most-looked-up word. Why, you ask? One challenge lies with the concept of integrity itself. In fact, they may make the problem worse. Several companies have also changed the title of “Chief Ethics Officer” or “Chief Compliance Officer” to “Chief Integrity Officer.”īut research suggests that these measures alone will do little to close the integrity gap. As we reported previously, a study of 150 multinational companies reveals that integrity is by far the most-mentioned value in corporate values statements. As a result, levels of trust are at an all-time low, both for businesses and for their leaders.Įager to give the public what it wants, many companies have begun to “talk the talk” about integrity. Unfortunately, it also found that integrity is the area in which companies are falling furthest short of the public’s expectations. A recent global survey found that integrity is the primary way companies can earn the public’s trust. It’s no secret: we are facing an integrity deficit. ![]()
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